Search Engine Optimization (SEO) is the single most important digital marketing tactic to increase organic traffic to your site. Building a website without considering SEO is a bit like writing a book without publishing it. No one will find it or read it, let alone buy it. Whether you’re looking for a comprehensive SEO audit, launch support for a new website, or content optimization, we can help you grow your brand, boost web traffic, convert more leads, and increase revenue.
Online Reputation Management (ORM) is the practice of attempting to shape public perception of a person, organization, or brand by influencing information about that entity online. While you have full control over the information on your website and social media profiles, there’s no controlling the information posted by third-parties on different platforms online. Your online reputation is a valuable intangible asset that must be protected. This is where we can help. Our ORM services will monitor, measure, and manage your online reputation proactively.
The prevalence of Pay Per Click (PPC) advertising is growing at exponential rates. Essentially, you’re paying for the opportunity to target your ideal customers through strategically placed ads by using key information about their search terms and habits. Think of it as another digital marketing tactic that can be deployed to influence consumer decisions, encourage more site visits, and boost revenue. Our dedicated strategists offer consistency and vision to your PPC ad campaign.
Facebook retargeting ads work by keeping track of people who interact with your website and displaying your retargeting ads to them as they visit other sites online. Typically, these people know your brand or organization and, in theory, have a higher level of interest than general prospecting audiences. Essentially, the goal of retargeting is to reengage and convert ‘window-shoppers’ into customers. This is where we can help. We have the expertise to create and manage compelling retargeting campaigns.
Search engine optimization and web design go hand-in-hand. Corktown offers both of these valuable services, integrating design with optimization from the very beginning of the development process. We have the ability to market your website through visual appeal and user experience, and the SEO expertise to bring potential customers to your new website.
Social Media is crucial to the long-term, sustainable growth of a brand. And no SEO campaign is complete without a social media component. We weave brand strategy into all aspects of social media, including channel set up, benchmarking, metrics, and execution. Our social media strategists will develop content that will command attention and encourage readers to share it with their own social networks.
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