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: an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible
In today’s world, your business needs cutting-edge SEO tactics to see transformative results.
We will help move your website to the top of Google’s organic search results for the keywords most important to your business.
As a result, all of the elements of your digital marketing mix work together to help users discover, consume and engage with your content, and ultimately your business.
Even large multinational companies have room to grow. They might rank for keywords for some of their products or services, but not all of the keywords necessary to increase incremental revenue. This is where Corktown can help. We’ve worked with a variety of clients from start-ups to Fortune 500 companies, increasing brand awareness, growing leads and maximizing revenue.
All of our search engine optimization services (SEO), start with gathering baseline analytics, analyzing hundreds of variables that correlate with website health from an SEO perspective, and researching your competitor’s SEO strategies.
Then, our team of SEO experts combine your business growth projections, your marketing goals, and the audit data we’ve gathered, to develop an SEO strategy to grow relevant traffic, gain greater search visibility, and increase sales.
Our Best in Class SEO Process is broken into two parts; the initial 4 step audit, and from that audit we will determine the strategic approach to optimizing the website and provide ongoing month to month SEO consulting to support the defined strategy.
Step 1 – Foundational SEO Audit
In order to gain insight about the SEO value of your domain, and to shape optimization strategies, we will begin by executing a foundational SEO Audit. This comprehensive SEO audit includes an in-depth review of your website for specific foundational elements and is critical to understanding the current state of SEO on your domain and to improve organic rankings. Your website will be analyzed for hundreds of variables that correlate with a foundation that is valuable for search engines.
The data points span variables that impact:
- Contextual Relevancy
- Content Optimization
- Website UX (user experience)
Step 2 – Competitive Audit
A key concept to understand, is that a website does not compete against the Google algorithm, but rather against the value your competitors are providing within the search results for their users.
To understand the current competitive landscape, we will analyze your top 5 competitors to help provide insights into their strategic approach to SEO, user satisfaction, and online experience. By performing a comprehensive competitive assessment, we gain an understanding of your competition’s strengths and weaknesses from an SEO perspective.
Step 3 – Inbound Link Audit
Google relies heavily on external factors to help them understand and rank content that is relevant to a searcher’s query. The primary external factor is inbound links.
The Inbound Link Audit includes the following:
- In order to ensure your links are providing positive signals to Google, we will audit them across multiple data points and provide recommendations for links that are non-compliant.
- Executing a link gap analysis between your website and competitors, to provide a list of links that the competitive set has, yet your website does not.
Step 4 – The SEO Audit Analysis Report
This audit document outlines the data that was gathered, insights that were gained, and a prioritized list of recommendations to optimize your website for search engines.
Monthly SEO Consulting
Because the competitive landscape and Google’s algorithm is ever changing, monthly monitoring, measurement, and management of your SEO campaign provides insight and guides strategies for ongoing organic growth.
Monthly consulting includes:
- SEO audit and insight document to help optimize and grow traffic.
- Keyword research and identification based on competitive research, trends, and user needs.
- Optimization of new pages and content that is created for your website.
- Analytics reporting scorecard and insights gained from the data.
- Strategic consulting and brainstorming sessions to determine new strategies to grow relevant web traffic and increase sales.
Other services we provide include:
Content optimization bridges the gap between your product or service offering and what users are searching for. Each page should contain thoughtfully optimized content to increase rankings, traffic, and conversions.
Essentially, content optimization is defined as making your content as useful, easy-to-find, and easy-to-consume as possible for 4 audiences:
Customers – prospects, fans, and existing customers
Search Engines – Google, YouTube, Amazon, and voice search
Social Media – Facebook, Instagram, Twitter, and LinkedIn
Influencers – top experts, influencers, and microinfluencers
With the recent update of Google’s Algorithm, content optimization is now more important than ever. At Corktown, we use a proactive content strategy to keep your website up to date with high quality, relevant, well-written content that engages your audience, thereby contributing to your overall SEO results.
Website Launch Support
SEO rankings and organic traffic can decline after you refresh the design of your website and relaunch it. In fact, creating a new version of your website is risky when it comes to organic traffic streams. Corktown’s SEO website redesign support ensures your website redesign and launch doesn’t impact keyword rankings and organic traffic.