Improve Your Website’s Search Performance
Google’s first page is brand focused now. If you don’t have much credibility on internet, your rankings probably will not be good. While Google is making use of EAT factors in its search algorithm, it’s really important to put branding elements on and off site. In this Panda, Penguin and Rank Brain era, you should put pure white hat SEO techniques on the board to run things smooth for your business’s search marketing.
- Get Done With All Branded Profiles Business Citations are the components which drive you referral audience and they help search engines to identify the data consistency of your business information. Some of them are general and they can be used for most type of business niches. You can count here Yelp, Crunchbase, Yellow Pages, Facebook and LinkedIn pages etc. Reviews and connections are something which affect your reputation and lead opportunities over there.
- Become the Contributor You need to prove your authority via contributing at Industry’s top authority resources. For example, an attorney will write on HG.org, NOLO.com kind of legal platforms. Health experts will market their expertise over Real Self, Web MD and Self Growth websites. Links back to your website will rapidly grow your topical relevance, domain authority and overall rankings.
- Host Podcasts, Expert Round-Ups and Guest Interviews Other inbound link methods which will be authentic and rankings manipulative will be participating in expert round-up posts and one-to-one interviews. You can replicate the same strategy for your website as well where you will invite industry’s experts to answer questions in the form of AMAs or group interviews.
- Conduct strong Technical SEO Audit This is where you’re going to make your website signals stronger than ever. A couple of questions to have in the checklist:Do all Pages load with-in two seconds?
Are all website resources accessible to search engines?
Are all required pages indexed in Google, Bing and Yahoo?
Does server report any 404, 410, 500 or 503 errors?
Are images properly optimized?
Do website pages say unique Meta Tags which are optimized as well?
Am I handling duplicity issues well?
And on top of that, do I have strong content that can achieve solid rankings? - Responsive Web Design Google has been involving mobile friendliness factor into their algorithm from quite a long so if your website still has mobile responsiveness issues, you should get rid of them as soon as possible. You can check it here with Google webmasters tool:https://www.google.com/webmasters/tools/mobile-friendly/
This test will analyze a URL and report if the page has a mobile-friendly design.
- Google My Business and Bing Business Listings Every business with address location should submit their business to GMB and Bing Business. This way, you will get exposure locally on maps. Google also shows Local 3 pack results for most of the GEO queries and they have high CTR than normal organic results. Optimizing the listing 100% and motivating your clients to give you feedback will give more credibility to your listing.
- Google Search Console & Analytics If you have not installed Google analytics into your website and didn’t integrate Google search console yet, you must do it now. It will enable you to check your domain’s health issues and visitors behavior. Fetch as Google Bot, robots.txt checker, structured data validation and XML sitemap submission – you can do a lot with it.
Content marketing strategy and strong website SEO optimization will keep you ahead of your competitors. There is a buzz of PBN around marketers but that is for short term. White Hat is the long way but the only valid option.